Yorkshire might not be someone’s automatic choice when thinking about British alternative music, but from industrial to bleep techno and bassline, people from the county have contributed their fair share to the canon of underground music in the UK. Grime is no different, with a steady supply of emcees coming through the ranks in their home cities and being played on national radio too.
Coco wont be a new name to regular readers and hardcore grime fans. Originally from Sheffield, his rise can be attributed to consistent releases, both self-produced and featuring instrumentals from some of the UK’s top beat-makers – namely Toddla T, Sir Spyro & Conducta. Much like his contemporaries Manga Saint Hilare and Big Zuu, Coco has found a lane for himself and grafted, his efforts taking him as far as performances on the BBC and affiliation with his hometown football team Sheffield United.
His latest track – titled “I.D” – is an ode to self individuality. He doesn’t play around here, coming in bold with the opening gambit “I’m so cool and original.” It’s brash, but it works. The hook swirls around in the brain, ice-cold production and melodic approach keeping “I.D” from meandering into self-congratulatory cul-de-sacs. As the track unfolds Coco recounts the journey so far, rallies against industry hangers-on and never changing his artistic process for anybody but himself.
“I.D” sits nicely among Coco’s growing back catalogue. He’s an emcee that sounds as much at home on the more melodic grime just as much as he does on the rave centric material. With earworm hooks and silky production, “I.D” is sure to be a hit with his audience.
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